As everyone knows the social aspects of Facebook, this review will focus on the business uses of Facebook.
Facebook allows rural businesses the ability to create a 'profile' page that outlines your product or service.
Once your profile is created you can add stories to your page that you think your customers will be interested in. Generally on Facebook these are light hearted and reasonably short posts.
You can invite your friends to like your page (which then informs their friends), as well as sharing your posts with your friends, which allows them to also share with their friends.
It is due to this sharing nature that allows small businesses to gain large exposure at very low cost and relatively low effort.
You are also able to advertise your products through Facebook adverts. This allows you to place your products add on the newsfeed of targeted demographics you can pre-select. This is a great way to gain exposure to people outside of your existing network. To read more about this click here.
Facebook is also a great tool to stay up to date with businesses, products, and news you are interested in by liking their pages, which means their future posts will show up on your newsfeed.