Passionate about
Agriculture & Technology

About The Digital Farmer.

The Digital Farmer was created as a tool for everyone involved in rural businesses and agriculture to use as a means to easily and quickly identify, analyse and access the various product options that exist across each sector of Agriculture.  

In order to achieve a wholistic approach to this, The Digital Farmer not only includes mobile apps, but also all the online platforms and products to ensure you can make informed decisions about what the options are before implementing a new product or tool into your business.

We really hope you find The Digital Farmer a useful tool and would appreciate you help spreading the work to your friends, colleges and family.

Meet the Team

Tristan Shannon


Founder & Marketing Editor

Tristan is the founder of The Digital Farmer and Virtual Unity, a consulting business that assists companies in creating the pathways between great product ideas and technical implementation.

Tristan was formerly the Manager of Australia's largest online grain exchange (Clear Grain Exchange), and developed Australia's largest grain price discovery platform (Profarmer Price Discovery), amongst other various accomplishments whilst working at NZX Limited (the New Zealand Stock Exchange).

Originally from a family farm in Young NSW, Tristan has always had a passion for agriculture. Tristan has worked across a wide range of agricultural businesses in the livestock and cropping sectors for both family and corporate operations. Tristan still plays a key role in their family farms management today.  

Tim Bendall


Site Admin

Dan Korff


Livestock Editor

Dan is a Livestock Business Advisor with Meridian Agriculture, based in Ballarat. Dan works with producers and industry to improve agricultural business performance, industry standards and improved practice adoption across various facets of the Australian livestock industries.

Dan has held management positions throughout his career with Twynam Pastoral Company, Avington Merino Stud and Hazeldean. Dan’s background lies predominantly in the stud sheep and cattle industry and it is this that has exposed him to the latest in farm management technology and taking a keen interest in how this develops and staying abreast with new products on the market.  He is often asked to provide guidance and opinions of different products/platforms by different members of the industry.

Originally from Coonabarabran in northern NSW, Dan has grown up with livestock and has a strong passion for the industry and its development. He believes there are a lot of opportunities out there for producers to grasp, and increase efficiencies greatly through doing so.

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